Utilize these 13 tips pulled from steps I perform on my own blog posts to learn how-to optimize YOUR blog post for search engines.
Use primary keyword in the blog post title.
Using the primary or focus keyword to optimize your title is an important part of your blog post search engine optimization success. Without it, no one including Google will be able to definitely say for certain that your page is about your primary keyword because it didn’t even show up in the title. Make sense? So, make sure to include your focus keyword in the title to let everyone know what it’s about.
Try to publish more than 500 words.
The bare minimum amount of words is right around 300 for a “useful” blog post. I prefer to think of the minimum as no less than 500 words. Sometimes a post can get away with less than 500 but I prefer to keep plugging away until I hit that mark. If you run out of ideas of things to write about to get you to the 500-word mark then check out the next tip on this list below it will also give you ideas to keep writing on.
Publish Valuable Content
The content that you write plays a role in your blog post search engine optimization too. If what you write really doesn’t answer any specific question, your guest will leave and most likely never return. Ask yourself “What would I search for” and try it out. Search for something related to your idea and you will be able to find suggestions on searches other people have used. This is a good starting point to pick out something people ask about a lot and provide them with an answer or solution.
Be 100% unique!
Be original. You have plenty to say there is no reason why you can’t take the time to sit down for a little bit do some research and write a few hundred words. Search engines know when you’ve plagiarized someone else content so you don’t want to have penalties placed against you for stealing someone’s stuff. Even using apps and programs that re-write content I think are useless.
Simply put, to be unique is to stand out, and search engines look for stand out kind of content to feature in their SERPS.
Try not to follow the words of those that you are reading to research your topic. Thoroughly go over each sentence if you are having trouble being original. Keep making changes until you are happy and certain that the words are yours and yours alone. Search engines and readers appreciate this and both will reward you.
Separate Content With Subheadings
Subheadings help break up your content for both your readers and search engines. Your readers will appreciate the use of subheadings because it allows the eye to pick out the main points in the content. It also allows you to create a table of contents. Search engines love both tables of contents and subheadings because like humans it is able to pick out the main idea of your content and make better sense of it and what it should do with it.
Link to internal content
Linking to internal content is important for SEO because it shows search engines that there is in fact more knowledge that is related to the page that it found the related information on. It can now connect the two pages as both having information different types of information on a single subject thus giving it more authority because the site goes into multiple page detail. This also helps as the posts grow in age as they will pass authority to each other keeping it on the site.
Use Short Paragraphs
Short paragraphs are easy to read for your readers to digest. They also give you a chance at being included in a featured snippet on google and because it will only show about 140 characters keeping paragraphs short, just a few sentences is an ideal approach to improving your blog posts SEO.
Use images properly
Images play an important role in your blog post optimization process. Not only does it improve the visual aspect for your readers but you also get some great spots to add an alt title, image file name, image description, and your image caption. These things can all help to increase your visibility in search results both for content and for image search. Because search engines add high marks to engaging content it is an important step to include relevant images that help expand the usefulness of your content. Make sure you include your focus keyword
Add Keyword in the first paragraph.
Search engines determine the topic of a content piece by scanning the first few paragraphs. If you don’t include your keyword in the first 10% of the content then it will be difficult to pinpoint the topic of the page from the description which is often pulled from the first paragraph of your content.
Link to external sources
Linking out to external sources or sites is a practice that has been around as long as the internet. Many people have stopped because they think that it can be harmful, which it is not. In fact, it can be a rewarding process. By linking to another closely related website you improve the experience of your user. I also think that it is recognized by search engines and rewarded because by linking similar resources you are also improving the internet and their search results. What do you think? Leave a comment below with your thoughts on whether or not search engines think linking similar resources is beneficial and is then reward the website with authority.
Use SEO Plug-in for WordPress
We can all use a little help sometimes and writing blog posts is one of them. The kind of help I am talking about comes after you install an SEO plug-in (if using WordPress). I have mentioned before that I use RankMath plug-in for WordPress. It gives me tips on a number of SEO points to make sure I cover before I hit post. It even gives my post a score based on how many things I have checked off the list to optimize my blog post for search engines.
If you don’t already have a plug-in that helps you by running your blog post through a checklist of SEO tactics then I highly suggest you go find one and start using it.
Proofread/edit multiple times before posting.
Every great blog post is proofread and edited multiple times before it is published. This one went through 25 revisions before I published it. Many times you won’t notice an error the first few times you read your post so be sure to go over your post and make sure it is perfect in every way. In order to accomplish this, you need a free tool that will show you your errors and suggest the proper fix.
The BEST free tool that checks your Grammar is Grammarly. Period. I also use the FREE Grammarly Chrome extension so it automatically suggests corrections no matter what I am trying.
Use Table of contents
Using a table of contents is useful to improve your blog post because it offers a fast way to determine the subject of the page for search engines and it also gives your readers an improved browsing experience, especially if it is a very long blog post.
*This post was proofread by the FREE Grammarly tool. You should be using it for your blog posts too.