What is a table of contents?
A table of contents acts just like a directory of essential points placed at the beginning of your post. This provides direct anchor links to the part of the content that is listed in the table of contents. It’s a quick, efficient way to give both human and nonhuman readers an easy way to skim content to find the main points of the blog post.
A Table of Contents Is Important For SEO
Making sure you are using a table of contents (ToC) in your post, especially if it is a long-form post, is another way to optimize your blog post for search engines such as Google, DuckDuckGo, Bing, and others. Aside from being a quick resource for your readers to look through, it also helps search bots read and decipher your content as well.
Why Using a Table of Contents Is Crucial
A table of contents will add a bulleted list right at the top of your post. Search engines consider a ToC a more relevant way to understand a page’s topic than paragraphs.
Using a table of contents and helping out the search bots by giving them a quick easy reference to the content contained in your page will give them a better understanding of how and where to rank your content.
There is also another important factor that will positively impact your SEO. By adding a table of contents to your content, you will improve the accessibility of that post making it appear even more appealing to search engines.
SEO Your Subheading Titles
Making sure that your subheadings contain relevant long-tail keywords is crucial to the success of this tactic. This is because they will end up as a bulleted list at the top of your page, giving you some opportunity to land some long-tail search results.
Using a WordPress Table of Contents Plugin
Adding a ToC is easy. If you are using wordpress, simply go to the plug-ins area and search. I personally use Easy Table of Contents plug-in for WordPress.